hope-flowers.org

This independent humanitarian school in Bethlehem on the West Bank of Palestine depends on international outreach for its funding, so its English-language website is very important to its survival - particularly because of travel and communication problems incurred as a result of the Israeli occupation around Bethlehem.

The Hope Flowers School was founded in 1984 and it is a world pioneer in trauma treatment of its pupils, aiming to produce graduates who understand constructive ways of avoiding violence.

When I came along, the school had a really bad site. I used photographs taken by a Dutch visitor and spruced up their text material, editing and reorganising it into a viable and comprehensive website. On this site there is a static top-frame serving both as a title and navigation frame, and the main frame below scrolls up underneath it.

The site assists greatly with fundraising. Using plenty of photos of children and life at the school speaks volumes, addressing the heart-strings of potential supporters. But this is necessary - complacency in Western countries is a big problem, but potential donors don't want to be harangued and cajoled.

So I took a soft approach, using charm and human feeling as a design message, to pull people in - and knowing also that 60-70% of the people who mattered would be women.

This is pro bono work, done because it needs doing.