northam-mill.co.uk

This site lifted business onto a new level for the proprietors of Northam Mill, who provide quality accommodation and catering for small parties.

They saved money by gradually abandoning print-advertising and obtaining paid listings in tourist guidebooks. They also built up more of a loyal core market which expanded mainly through recommendation.

One of the secrets of success of this site was the presentation of plenty of pictures of the accommodation and of people staying there.

Internet is a very successful medium in the tourist industry. This site served as a flagship and leading example for an accommodation provider's site.