glastonburysymposium.co.uk

This annual conference relies for its success on its web-presentation - a definite bums-on-seats case, attracting customers worldwide. Here, two versions of the site are shown - the current one at the top, the pre-2005 site below.

This website has a loyal and committed market, with a need for 30% renewal of its multinational clientele each year. So it doesn't need to over-sell itself, rather to inform and retain its leading market position.

This site runs an online booking system which can be modified as bookings come in and the conference fills up.

Here, below, is a special page design which gives an outline of the Symposium and its strengths - an example of the special customised design formats that I do. It answers the question what do you get when you come to this conference? Note that, on many websites, the 'About Us' page is often rather weak, failing to answer the question. In this case, my editorial input directly answered the kinds of questions prospective customers would ask - and in a very attractive way.

Below is the previous design, used up to 2005, which changed colour each year (it had previously been in dark reds and shades of brown).

On this site there was a slideshow of pictures constantly running in the bottom-right corner. Presentation was very good, pitched for a wide variety of nationalities and answering their questions.